GWは多くの人がお出かけして買い物をしており、企業にとっては売上獲得のチャンスです。できるだけ自社商品やサービスをGW中に購入してもらうためには、宣伝して興味をもってもらう必要があります。宣伝方法はさまざまですが、短期間で認知度を高めたいならSNSキャンペーンがおすすめです。フォローやリツイートなどをユーザーが能動的にすることで、印象に残りやすくなります。また、リツイートをしてもらいやすいため拡散力が高く、多くの人に情報を届けられるのもメリットです。しかし「どのようなキャンペーン企画を実施すれば良いかわからない」という人もいるでしょう。そこで本記事ではGWや子どもの日のSNSキャンペーン事例について紹介します。キャンペーンの企画内容を考える際にぜひご活用ください。※当コンテンツは、SNSキャンペーンツール「キャンつく」で4,000件超の支援実績を持つピクルスが監修しています。▼関連記事 【2024年最新】SNSキャンペーン成功事例18選！手法や実施する4つのコツを解説GWのSNSキャンペーン事例12選GWのSNSキャンペーンとして、以下の12社を紹介します。タンスのゲン【X（旧Twitter）】Tokyo Camp【X（旧Twitter）】メルカリ【X（旧Twitter）】Omiai（オミアイ）【X（旧Twitter）】KKday【X（旧Twitter）】名糖産業株式会社【X（旧Twitter）】EMME【X（旧Twitter）】Fuu【Instagram】金吾堂製菓【Instagram】パン工房カワ【Instagram】マルマン【Instagram】シルバニアファミリー【Instagram】それぞれの特徴や押さえておきたいポイントについて、詳しく解説していきます。1.タンスのゲン【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%EF%BC%8F%3Cbr%3E%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%EF%BC%86%E3%81%84%E3%81%84%E3%81%AD%EF%BC%86RT%EF%BC%81%3Cbr%3EGW%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%F0%9F%8E%89%3Cbr%3E%EF%BC%BC%3Cbr%3E%EF%BC%94%E5%90%8D%E6%A7%98%E3%81%AB%3Cbr%3E%E3%80%8C%E3%82%AC%E3%83%BC%E3%82%BC%E3%82%B1%E3%83%83%E3%83%88%E3%80%8D%E3%80%8C%E3%83%9D%E3%83%83%E3%83%97%E3%82%A2%E3%83%83%E3%83%97%E3%83%86%E3%83%B3%E3%83%88%E3%80%8D%20%3Cbr%3E%E3%80%8C%E7%9E%AC%E9%96%93%E5%86%B7%E5%8D%B4%E3%83%9E%E3%83%83%E3%83%88%E3%80%8D%E3%80%8C%E3%83%AD%E3%83%BC%E3%82%BD%E3%83%95%E3%82%A1%E3%80%8D%20%E3%81%AE%E3%81%A9%E3%82%8C%E3%81%8B%E3%81%8C%E5%BD%93%E3%81%9F%E3%82%8B%F0%9F%8E%81%3Cbr%3E%3Cbr%3E%E2%9C%85%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%3Cbr%3E%E3%83%BB%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Ftansu_no_gen%3Fref_src%3Dtwsrc%255Etfw%22%3E%40tansu_no_gen%3C%2Fa%3E%20%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E%E3%83%BB%E3%81%93%E3%81%A1%E3%82%89%E3%81%AE%E6%8A%95%E7%A8%BF%E3%82%92%E3%81%84%E3%81%84%E3%81%AD%EF%BC%86RT%3Cbr%3E%E2%9C%85%E7%B7%A0%E5%88%87%3Cbr%3E2023%E5%B9%B45%E6%9C%888%E6%97%A5%EF%BC%88%E6%9C%88%EF%BC%8923%3A59%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2583%2597%25E3%2583%25AC%25E3%2582%25BC%25E3%2583%25B3%25E3%2583%2588%25E3%2582%25AD%25E3%2583%25A3%25E3%2583%25B3%25E3%2583%259A%25E3%2583%25BC%25E3%2583%25B3%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2F5mxxH7fis2%22%3Epic.twitter.com%2F5mxxH7fis2%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20%E3%82%BF%E3%83%B3%E3%82%B9%E3%81%AE%E3%82%B2%E3%83%B3(%E5%85%AC%E5%BC%8F)%20(%40tansu_no_gen)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Ftansu_no_gen%2Fstatus%2F1651768196033130499%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2028%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E家具やインテリアなどをECサイトで販売している「タンスのゲン」では、4つの家具がそれぞれ抽選で1名に当たるキャンペーンを実施しました。ガーゼケットや瞬間冷却マットなど、夏の暑い日を快適に過ごせる商品をプレゼントにしています。アカウントのフォローと、投稿のいいね&リツイートで参加できる内容になっており、1万人以上の人が参加しました。2.Tokyo Camp【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%E4%BB%8A%E6%9C%88%E3%82%82%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E3%82%92%E9%96%8B%E5%82%AC%E3%81%84%E3%81%9F%E3%81%97%E3%81%BE%E3%81%99%EF%BC%81GW%E3%81%AE%E4%BA%88%E5%AE%9A%E3%81%AF%E3%82%82%E3%81%86%E6%B1%BA%E3%81%BE%E3%82%8A%E3%81%BE%E3%81%97%E3%81%9F%E3%81%8B%EF%BC%9F%3Cbr%3E%E6%9C%AA%E5%AE%9A%E3%81%AE%E6%96%B9%E3%81%AF%E3%81%9C%E3%81%B2%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%97%E3%81%B8%E3%81%84%E3%81%93%E3%81%86%EF%BC%81%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%97%E3%81%A7%E7%84%9A%E3%81%8D%E7%81%AB%E3%82%92%E3%81%98%E3%81%A3%E3%81%8F%E3%82%8A%E3%81%BF%E3%81%A6%E3%80%81%E6%96%B0%E5%B9%B4%E5%BA%A6%E3%81%AE%E7%96%B2%E3%82%8C%E3%82%92%E7%99%92%E3%81%97%E3%81%AB%E3%81%84%E3%81%8D%E3%81%BE%E3%81%97%E3%82%87%E3%81%86%E3%80%82%26lt%3B%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%26gt%3B%3Cbr%3E%E3%83%AA%E3%83%84%E3%82%A4%E3%83%BC%E3%83%88%EF%BC%86%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E%26lt%3B%E9%96%8B%E5%82%AC%E6%9C%9F%E9%96%93%26gt%3B%3Cbr%3E4%2F26(%E6%B0%B4)-4%2F29(%E5%9C%9F)23%3A59%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FYAp4zL3EyL%22%3Epic.twitter.com%2FYAp4zL3EyL%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Tokyo%20Camp%20(%40TokyoCamp_Japan)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FTokyoCamp_Japan%2Fstatus%2F1651186862327844868%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2026%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eキャンプ製品を販売しているTokyo Campでは、焚き火台を抽選でプレゼントするキャンペーンを実施しました。リツイートとフォローで簡単に応募することが可能です。Instagramでも同時に開催することでより幅広い層に宣伝できるようにしています。GWはバーベキューやキャンプをする人も多いので、アウトドア関連の製品の宣伝をするのにSNSキャンペーンはぴったりです。3.メルカリ【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%EF%BC%BC%E3%81%9D%E3%81%AE%E5%A0%B4%E3%81%A7%E5%BD%93%E3%81%9F%E3%82%8A%E3%81%8C%E3%82%8F%E3%81%8B%E3%82%8B%F0%9F%8E%AF%EF%BC%8F%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FGW%25E4%25BC%2591%25E6%2581%25AF%25E3%2583%25AB%25E3%2583%25BC%25E3%2583%25AC%25E3%2583%2583%25E3%2583%2588%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23GW%E4%BC%91%E6%81%AF%E3%83%AB%E3%83%BC%E3%83%AC%E3%83%83%E3%83%88%3C%2Fa%3E%20%E3%82%92%E5%9B%9E%E3%81%9D%E3%81%86%EF%BC%81%3Cbr%3E%3Cbr%3EJTB%E6%97%85%E8%A1%8C%E5%88%B8%20(50%2C000%E5%86%86%E5%88%86)%20%E3%82%84%E9%AB%98%E7%B4%9A%E3%83%9E%E3%83%83%E3%83%88%E3%83%AC%E3%82%B9%E3%80%81%E3%83%A1%E3%83%AB%E3%82%AB%E3%83%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%20(P1%2C000)%20%E3%81%8C%E5%BD%93%E3%81%9F%E3%82%8B%F0%9F%8E%81%3Cbr%3E%3Cbr%3E%E5%8F%82%E5%8A%A0%E6%96%B9%E6%B3%95%F0%9F%91%87%3Cbr%3E1.%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fmercari_jp%3Fref_src%3Dtwsrc%255Etfw%22%3E%40mercari_jp%3C%2Fa%3E%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E2.%E3%81%93%E3%81%AE%E3%83%84%E3%82%A4%E3%83%BC%E3%83%88%E3%82%92RT%3Cbr%3E3.%40%E3%83%A1%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A7%E7%B5%90%E6%9E%9C%E3%82%92%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%3Cbr%3E%3Cbr%3E%E8%A9%B3%E7%B4%B0%E3%81%AF%F0%9F%91%87%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FUUKN9YMBSC%22%3Ehttps%3A%2F%2Ft.co%2FUUKN9YMBSC%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20%E3%83%A1%E3%83%AB%E3%82%AB%E3%83%AA%20(%40mercari_jp)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fmercari_jp%2Fstatus%2F1519209070716022784%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2027%2C%202022%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eフリマアプリの「メルカリ」ではインスタントウィンキャンペーンをしました。 インスタントウィンキャンペーンとは、抽選に参加したユーザーがすぐに結果がわかるようになっているキャンペーンのことです。旅行券やマットレス、メルカリで使えるポイントなどあらゆる商品をプレゼントにしており、多くのユーザーが参加したくなる内容になっています。商品の幅を広めることで「キャンペーンに参加すればいろいろな商品を揃えられる」といった印象をユーザーに与えている点が特徴です。参考記事：【3分でわかる】インスタントウィンとは？具体的な手順と成功のコツ、事例などを分かりやすく解説4.Omiai（オミアイ）【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%E2%9C%A8GW%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E9%96%8B%E5%82%AC%E8%A8%98%E5%BF%B5%E2%9C%A8%3Cbr%3E%E4%BB%8A%E5%B9%B4%E3%81%AF%E3%81%8A%E5%AE%B6%E3%81%A7%E6%81%8B%E4%BA%BA%E6%8E%A2%E3%81%97%F0%9F%93%B1%E2%99%A5%EF%B8%8F%3Cbr%3E%E3%83%87%E3%83%BC%E3%83%88%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E3%81%82%E3%81%AA%E3%81%9F%E3%81%AF%E3%81%A9%E3%81%A3%E3%81%A1%E6%B4%BE%EF%BC%9F%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2582%25AD%25E3%2583%25A3%25E3%2583%25B3%25E3%2583%259A%25E3%2583%25BC%25E3%2583%25B3%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2583%2598%25E3%2583%25AA%25E3%2582%25B3%25E3%2583%2597%25E3%2582%25BF%25E3%2583%25BC%25E3%2582%25AF%25E3%2583%25AB%25E3%2583%25BC%25E3%2582%25BA%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%83%98%E3%83%AA%E3%82%B3%E3%83%97%E3%82%BF%E3%83%BC%E3%82%AF%E3%83%AB%E3%83%BC%E3%82%BA%3C%2Fa%3E%20%E3%81%8B%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fswitch%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23switch%3C%2Fa%3E%20%E3%81%8C%E5%BD%93%E3%81%9F%E3%82%8B%F0%9F%8E%81%3Cbr%3E%3Cbr%3E%E2%96%BC%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%3Cbr%3E%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E6%B4%BE%E2%86%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%EF%BC%86%E3%81%84%E3%81%84%E3%81%AD%E2%99%A5%20%3Cbr%3E%E3%81%BE%E3%81%A3%E3%81%9F%E3%82%8A%E6%B4%BE%E2%86%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%EF%BC%86RT%F0%9F%94%81%20%3Cbr%3E%3Cbr%3E%E2%96%BC%E5%BF%9C%E5%8B%9F%E6%9C%9F%E9%96%93%3Cbr%3E5%2F10(%E6%9C%88)%2015%E6%99%82%E3%81%BE%E3%81%A7%3Cbr%3E%3Cbr%3E%E2%96%BC%E8%A9%B3%E7%B4%B0%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FEvxPNReJ22%22%3Ehttps%3A%2F%2Ft.co%2FEvxPNReJ22%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FMutQVYBVtw%22%3Epic.twitter.com%2FMutQVYBVtw%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Omiai%EF%BC%88%E3%82%AA%E3%83%9F%E3%82%A2%E3%82%A4%EF%BC%89%E6%81%8B%E6%84%9B%E7%B5%90%E5%A9%9A%E3%82%92%E5%8F%B6%E3%81%88%E3%82%8B%E3%83%9E%E3%83%83%E3%83%81%E3%83%B3%E3%82%B0%E3%82%A2%E3%83%97%E3%83%AA%20(%40Omiai_jp)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FOmiai_jp%2Fstatus%2F1387364791505670155%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2028%2C%202021%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eマッチングアプリの「Omiai」では、2つの選択肢のどちらかを選んで応募できるキャンペーンを実施しました。「デートするならどっち派？」といった問いに対し、アクティブ派なら「フォロー&いいね」まったり派なら「フォロー&リツイート」とそれぞれ異なるアクションをユーザーに促しているのが特徴です。2つの選択肢があることで、ユーザーが投稿の質問に能動的に考えるようになり、より印象に残りやすいキャンペーンとなっています。5.KKday【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%E3%82%B4%E3%83%BC%E3%83%AB%E3%83%87%E3%83%B3%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%3Cbr%3E%E5%85%88%E5%8F%96%E3%82%8A%E3%82%BB%E3%83%BC%E3%83%AB%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2582%25AD%25E3%2583%25A3%25E3%2583%25B3%25E3%2583%259A%25E3%2583%25BC%25E3%2583%25B3%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%3C%2Fa%3E%F0%9F%94%A5%3Cbr%3E%3Cbr%3E%EF%BC%8F%3Cbr%3E%F0%9F%8E%815%E9%80%B1%E9%80%A3%E7%B6%9A!!%E8%B1%AA%E8%8F%AF%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2583%2597%25E3%2583%25AC%25E3%2582%25BC%25E3%2583%25B3%25E3%2583%2588%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%3C%2Fa%3E%20%E5%BD%93%E3%81%9F%E3%82%8B%F0%9F%8E%81%3Cbr%3E%20Golden%20Every%20Week%F0%9F%A5%B3%3Cbr%3E%EF%BC%BC%3Cbr%3E%E7%AC%AC1%E9%80%B1%E7%9B%AE%E3%81%AF%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2582%25A8%25E3%2583%25AC%25E3%2582%25AC%25E3%2583%25B3%25E3%2583%2588%25E3%2582%25A6%25E3%2582%25A3%25E3%2583%25BC%25E3%2582%25AF%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%82%A8%E3%83%AC%E3%82%AC%E3%83%B3%E3%83%88%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%3C%2Fa%3E%F0%9F%92%83%3Cbr%3E%3Cbr%3E%E3%82%A2%E3%83%95%E3%82%BF%E3%83%8C%E3%83%BC%E3%83%B3%E3%83%86%E3%82%A3%E3%83%BC%E3%83%90%E3%82%B9%E3%83%84%E3%82%A2%E3%83%BC%E3%82%92%E5%BD%93%E3%81%A6%E3%81%A6%3Cbr%3E%E5%84%AA%E9%9B%85%E3%81%AA%E4%BD%93%E9%A8%93%E3%82%92%E3%82%B2%E3%83%83%E3%83%88%F0%9F%AB%96%F0%9F%92%95%3Cbr%3E%3Cbr%3E%E2%96%BC%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%3Cbr%3E%E2%91%A0%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FKKdayJP%3Fref_src%3Dtwsrc%255Etfw%22%3E%40KKdayJP%3C%2Fa%3E%20%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E%E2%91%A1%E6%9C%AC%E3%83%84%E3%82%A4%E3%83%BC%E3%83%88%E3%82%92RT%3Cbr%3E%E2%91%A2%E7%94%BB%E5%83%8F%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E3%81%A7%E5%BF%9C%E5%8B%9F%F0%9F%99%8B%E2%80%8D%E2%99%80%EF%B8%8F%3C%2Fp%3E%26mdash%3B%20KKday(%E3%82%B1%E3%83%BC%E3%82%B1%E3%83%BC%E3%83%87%E3%82%A4)%E3%80%90%E5%85%AC%E5%BC%8F%E3%80%91%EF%BD%9C%E6%97%85%E8%A1%8C%E4%BA%88%E7%B4%84%E3%82%B5%E3%82%A4%E3%83%88%20(%40KKdayJP)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FKKdayJP%2Fstatus%2F1637651695152021506%3Fref_src%3Dtwsrc%255Etfw%22%3EMarch%2020%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E旅行予約サイトのKKdayでは3月下旬からGW前にかけて5週連続でキャンペーンを実施しました。週ごとのキャンペーンでは、海外旅行のツアーや旅行に使えるカメラなど豪華なプレゼントをしました。GWは旅行をする人が多いため、旅行に関するサービスや商品の宣伝は興味を引きやすく、購入にもつながりやすいです。6.名糖産業株式会社【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%F0%9F%8E%8FGW%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%F0%9F%8E%8F%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2Fmeito%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23meito%3C%2Fa%3E%20%E3%81%AE%E3%81%8A%E5%AD%90%E3%81%95%E3%82%93%E3%81%8C%E6%A5%BD%E3%81%97%E3%81%BF%E3%81%AA%E3%81%8C%E3%82%89%E4%BD%9C%E3%82%8C%E3%82%8B%E3%81%8A%E8%8F%93%E5%AD%90%E3%81%A8%3Cbr%3E%E6%9A%91%E3%81%8F%E3%81%AA%E3%82%8B%E5%AD%A3%E7%AF%80%E3%81%AE%E5%A4%89%E3%82%8F%E3%82%8A%E7%9B%AE%E3%81%AB%E3%81%B4%E3%81%A3%E3%81%9F%E3%82%8A%E3%81%AE%E7%B2%89%E6%9C%AB%E3%83%89%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%AE%E5%95%86%E5%93%81%E3%81%A4%E3%82%81%E5%90%88%E3%82%8F%E3%81%9B%E3%82%9210%E5%90%8D%E6%A7%98%E3%81%AB%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%F0%9F%8E%81%3Cbr%3E%3Cbr%3E%E3%80%90%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%E3%80%91%3Cbr%3E5%E6%9C%887%E6%97%A5%EF%BC%88%E6%97%A5%EF%BC%89%E3%81%BE%E3%81%A7%E3%81%AB%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fmeito_alphabet%3Fref_src%3Dtwsrc%255Etfw%22%3E%40meito_alphabet%3C%2Fa%3E%20%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%26amp%3B%E6%9C%AC%E6%8A%95%E7%A8%BF%E3%82%92RT%3Cbr%3E%E3%81%94%E5%BF%9C%E5%8B%9F%E3%81%8A%E5%BE%85%E3%81%A1%E3%81%97%E3%81%A6%E3%81%8A%E3%82%8A%E3%81%BE%E3%81%99%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2583%2597%25E3%2583%25AC%25E3%2582%25BC%25E3%2583%25B3%25E3%2583%2588%25E3%2582%25AD%25E3%2583%25A3%25E3%2583%25B3%25E3%2583%259A%25E3%2583%25BC%25E3%2583%25B3%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FkFpbHmE0Sb%22%3Epic.twitter.com%2FkFpbHmE0Sb%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20%E5%90%8D%E7%B3%96%E7%94%A3%E6%A5%AD%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%8Fmeito%E3%80%90%E5%85%AC%E5%BC%8F%E3%80%91%20(%40meito_alphabet)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fmeito_alphabet%2Fstatus%2F1651783297725509637%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2028%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eアルファベットチョコレートやアイスなどを販売している名糖産業株式会社では、フォローとリツイートで自社商品を抽選でプレゼントしました。子供が楽しめる知育菓子と、大人向けの粉末ドリンクをセットで10名にプレゼントしています。GWは家族でいる人も多いことから、子供も楽しめるプレゼント賞品も喜ばれます。7.EMME【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%F0%9F%8E%81GW%E3%83%97%E3%83%AC%E3%82%AD%E3%83%A3%E3%83%B3%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%F0%9F%8E%81%3Cbr%3E%EF%BC%8F%3Cbr%3E%E3%82%B8%E3%83%AB%E3%81%AE%E3%82%BB%E3%83%A9%E3%83%A0%E3%83%97%E3%83%A9%E3%82%A4%E3%83%9E%E3%83%BC%3Cbr%3E%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%20%F0%9F%A5%B0%20%F0%9F%92%96%3Cbr%3E%EF%BC%BC%3Cbr%3E%3Cbr%3E%E5%A4%A7%E4%BA%BA%E6%B0%97%E3%81%AE%E3%82%B8%E3%83%AB%E3%81%AE%E3%82%BB%E3%83%A9%E3%83%A0%E3%83%97%E3%83%A9%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%92%3Cbr%3E%E9%99%90%E5%AE%9A3%E5%90%8D%E6%A7%98%E3%81%AB%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%20%F0%9F%A4%AD%20%F0%9F%92%95%3Cbr%3E%3Cbr%3E%E2%9C%8D%EF%B8%8F%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%EF%BC%885%2F7%E7%B7%A0%E5%88%87%EF%BC%89%3Cbr%3E%E2%91%A0%E3%81%93%E3%81%AE%E6%8A%95%E7%A8%BF%E3%81%AB%E3%81%84%E3%81%84%E3%81%AD%EF%BC%81%3Cbr%3E%E2%91%A1%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fnene_cosme_nene%3Fref_src%3Dtwsrc%255Etfw%22%3E%40nene_cosme_nene%3C%2Fa%3E%3Cbr%3E%20%E3%80%80%26amp%3B%3Cbr%3E%E3%80%80%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Femme_jp%3Fref_src%3Dtwsrc%255Etfw%22%3E%40emme_jp%3C%2Fa%3E%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E%3Cbr%3E%E3%82%B3%E3%83%A1%E3%83%B3%E3%83%88%E3%83%BB%E3%83%AA%E3%83%84%E3%82%A4%E3%83%BC%E3%83%88%E3%81%A7%E5%BD%93%E9%81%B8%E7%A2%BA%E7%8E%87%E3%82%A2%E3%83%83%E3%83%97%20%F0%9F%A4%AB%20%E2%9C%A8%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2Finlj2YAVUh%22%3Epic.twitter.com%2Finlj2YAVUh%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20EMME%20%7C%20%E3%82%A8%E3%83%A1%20(%40emme_jp)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Femme_jp%2Fstatus%2F1654804180006240256%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%206%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eコスメや美容品の情報を配信している「EMME」では、ブランド物のコスメをプレゼントするキャンペーンを実施しました。2つのアカウントをフォローして、投稿にいいねをするだけで参加できます。コメントやリツイートすることでさらに当選率が上がるようにしており、拡散力を高めているのが特徴です。このようにX（旧Twitter）では幅広い業界でキャンペーンを実施しています。しかし、事例だけでは自社にあったキャンペーンの企画内容がわからないという方もいるでしょう。もし企画内容に悩んでいましたら「X（旧Twitter）キャンペーン企画診断」を活用してみてはいかがでしょうか。キャンペーン企画診断では、10個の質問に答えるだけで自社の目的や予算に合わせた最適なキャンペーン手法を提案します。無料で利用できますので、自社にぴったりのキャンペーン内容を把握したい方はぜひお試しください。▼X（旧Twitter）キャンペーン企画診断を受けてみる8.Fuu【Instagram】%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCrpz_4qpzLU%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCrpz_4qpzLU%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%2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0text-align%3Acenter%3B%20text-overflow%3Aellipsis%3B%20white-space%3Anowrap%3B%22%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCrVMKRZSXLf%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3E%E3%83%8F%E3%82%9A%E3%83%B3%E5%B7%A5%E6%88%BF%E3%82%AB%E3%83%AF(%40bakery_kawa)%E3%81%8C%E3%82%B7%E3%82%A7%E3%82%A2%E3%81%97%E3%81%9F%E6%8A%95%E7%A8%BF%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%0A%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3Eパン工房カワは和歌山や大阪などを中心に18店舗を展開しているパン屋さんです。Instagramで定期的にキャンペーンを実施しており、GW中には生クリームサンドのプレゼント抽選をしました。キャンペーンでは人気メニューの写真を1つ載せ、それを9個投稿しているのが特徴です。9個の投稿のうち一番食べたいパンがどれかを「いいね」で選ぶことで、プレゼント抽選に参加できる内容になっています。9つの商品紹介を1つずつ紹介することで、ユーザーに自社アカウントをじっくり見てもらえるようになり、認知してもらいやすくなります。11.マルマン【Instagram】%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCrktKHTJbZ1%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCrktKHTJbZ1%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%205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grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%20144px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fa%3E%3Cp%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20line-height%3A17px%3B%20margin-bottom%3A0%3B%20margin-top%3A8px%3B%20overflow%3Ahidden%3B%20padding%3A8px%200%207px%3B%20text-align%3Acenter%3B%20text-overflow%3Aellipsis%3B%20white-space%3Anowrap%3B%22%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCc_3YfCscoC%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3E%E3%82%B7%E3%83%AB%E3%83%8F%E3%82%99%E3%83%8B%E3%82%A2%E3%83%95%E3%82%A1%E3%83%9F%E3%83%AA%E3%83%BC%E3%80%90%E5%85%AC%E5%BC%8F%E3%80%91(%40sylvanianfamilies_jp)%E3%81%8C%E3%82%B7%E3%82%A7%E3%82%A2%E3%81%97%E3%81%9F%E6%8A%95%E7%A8%BF%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%0A%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3EシルバニアファミリーではGWのSNSキャンペーンとして、シルバニアファミリーのキャラクター5人のセットをプレゼントしました。フォローといいねだけで参加できる内容になっています。GWには子どもの日もあり、プレゼントする親も少なくありません。おもちゃ関連の企業が自社商品をキャンペーンで宣伝することで、認知度が高まりお子様のプレゼントとして選んでもらいやすくなるでしょう。なお、キャンつくではこれからInstagramでキャンペーンを実施したい人向けに「Instagramキャンペーン企画診断」を提供しています。無料で目的にあったキャンペーン手法を把握できるようになりますので、ぜひ活用してみてください。▼Instagramキャンペーン企画診断を受けてみるこどもの日のSNSキャンペーン事例5選GWにはGW全体のキャンペーンだけでなくこどもの日に特化したものもあります。こどもの日に向けたキャンペーンの事例を以下の5つ紹介します。X（JAPAN）【X（旧Twitter）】U-NEXT【X（旧Twitter）】スライム軍団【X（旧Twitter）】マルシマ【Instagram】ノジマ【Instagram】こどもの日に焦点を当ててキャンペーンを実施した人は、ぜひ参考にしてみてください。1.X（JAPAN）【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E5%E6%9C%885%E6%97%A5%E3%81%AF%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2581%2593%25E3%2581%25A9%25E3%2582%2582%25E3%2581%25AE%25E6%2597%25A5%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%81%93%E3%81%A9%E3%82%82%E3%81%AE%E6%97%A5%3C%2Fa%3E%E3%80%81%E3%81%AF5%E6%9C%8812%E6%97%A5%E3%81%AF%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E6%25AF%258D%25E3%2581%25AE%25E6%2597%25A5%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E6%AF%8D%E3%81%AE%E6%97%A5%3C%2Fa%3E%20%E3%80%82%E5%AE%B6%E6%97%8F%E3%81%AE%E5%A4%A7%E5%88%87%E3%81%95%E3%82%92%E8%80%83%E3%81%88%E3%82%8B%E3%81%8D%E3%81%A3%E3%81%8B%E3%81%91%E3%81%AB%E3%82%82%E3%81%AA%E3%82%8B%E3%82%B9%E3%83%9A%E3%82%B7%E3%83%A3%E3%83%AB%E3%81%AA%E6%97%A5%E3%81%A7%E3%81%99%E3%80%82Twitter%E4%B8%8A%E3%81%A7%E3%81%AF%E7%9A%86%E3%81%95%E3%82%93%E3%81%AB%E3%81%9D%E3%82%8C%E3%81%9E%E3%82%8C%E3%81%AE%E5%BD%A2%E3%81%A7%E6%A5%BD%E3%81%97%E3%82%93%E3%81%A7%E3%81%84%E3%81%9F%E3%81%A0%E3%81%91%E3%82%8B%E3%82%88%E3%81%86%E3%81%AA%E4%BC%81%E7%94%BB%E3%82%92%E7%94%A8%E6%84%8F%E3%81%84%E3%81%9F%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%E3%80%82%E4%BA%BA%E6%B0%97%E3%81%AE%E4%BD%9C%E5%AE%B6%E3%81%95%E3%82%936%E5%90%8D%E3%81%AB%E3%82%88%E3%82%8B%E3%80%81%E5%AE%B6%E6%97%8F%E3%82%92%E3%83%86%E3%83%BC%E3%83%9E%E3%81%AB%E6%9B%B8%E3%81%8D%E4%B8%8B%E3%82%8D%E3%81%97%E3%81%9F%E6%BC%AB%E7%94%BB%E3%82%82%E3%81%8A%E6%A5%BD%E3%81%97%E3%81%BF%E3%81%AB...%F0%9F%92%8C%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2Flz5z4Sarj5%22%3Epic.twitter.com%2Flz5z4Sarj5%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20Japan%20(%40XcorpJP)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FXcorpJP%2Fstatus%2F1121563408409620480%3Fref_src%3Dtwsrc%255Etfw%22%3EApril%2025%2C%202019%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3EXでは当時Twitterのときにこどもの日のプレゼントキャンペーンを実施しました。「#こどもの日」と「#親バカ部」をつけてエピソードをツイートした人に向けて、抽選でTwitterのグッズをプレゼントする内容となっています。プレゼントは「くまのぬいぐるみ」「リュックサック」などにTwitterのロゴがはいったオリジナルグッズで子供向けのものでしたが、Twitterを愛用している大人のユーザーも参加したくなる企画になりました。2.U-NEXT【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%F0%9F%8E%8F%F0%9F%8E%8F%E3%81%93%E3%81%A9%E3%82%82%E3%81%AE%E6%97%A5%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%F0%9F%8E%8F%F0%9F%8E%8F%3Cbr%3E%3Cbr%3E%E3%80%8C%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2581%258A%25E3%2581%2595%25E3%2582%258B%25E3%2581%25AE%25E3%2582%25B8%25E3%2583%25A7%25E3%2583%25BC%25E3%2582%25B8%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%81%8A%E3%81%95%E3%82%8B%E3%81%AE%E3%82%B8%E3%83%A7%E3%83%BC%E3%82%B8%3C%2Fa%3E%E3%80%8D%3Cbr%3E%E3%81%AC%E3%81%84%E3%81%90%E3%82%8B%E3%81%BF%EF%BC%86%E3%83%88%E3%83%9F%E3%82%AB%E3%82%92%E6%8A%BD%E9%81%B8%E3%81%A75%E2%83%A3%E5%90%8D%E6%A7%98%E3%81%AB%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%F0%9F%8E%81%3Cbr%3E%3Cbr%3E%E2%96%BC%E5%BF%9C%E5%8B%9F%E6%96%B9%E6%B3%95%3Cbr%3E1%E2%83%A3%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fwatch_UNEXT%3Fref_src%3Dtwsrc%255Etfw%22%3E%40watch_UNEXT%3C%2Fa%3E%20%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E2%E2%83%A3%E3%81%93%E3%81%AE%E6%8A%95%E7%A8%BF%E3%82%92RT%3Cbr%3E%E2%9C%855%2F12(%E9%87%91)%E3%81%BE%E3%81%A7%3Cbr%3ECP%E8%A6%8F%E7%B4%84%3A%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FLavC40LlUB%22%3Ehttps%3A%2F%2Ft.co%2FLavC40LlUB%3C%2Fa%3E%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2FUNEXT%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23UNEXT%3C%2Fa%3E%20%E3%81%AB%E3%81%A6%E3%82%B7%E3%83%AA%E3%83%BC%E3%82%BA%E4%B8%80%E6%8C%99%E9%85%8D%E4%BF%A1%E4%B8%AD%F0%9F%90%B5%F0%9F%91%87%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FW5EtvUTLFI%22%3Ehttps%3A%2F%2Ft.co%2FW5EtvUTLFI%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FB6nZ99bUwq%22%3Epic.twitter.com%2FB6nZ99bUwq%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20U-NEXT%20(%40watch_UNEXT)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fwatch_UNEXT%2Fstatus%2F1654320010989273096%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%205%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E動画配信サービスのU-NEXTでは、アニメ「おさるのジョージ」を活用したキャンペーンを実施しました。 アカウントのフォローと投稿のリツイートをすることで、ぬいぐるみとトミカのプレゼント抽選に参加できます。こどもの日と相性の良いアニメを活用したキャンペーンとなり、お子様をお持ちの親に刺さる企画となりました。3.スライム軍団【X（旧Twitter）】%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%E3%80%90%F0%9F%8E%81%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E3%80%91%3Cbr%3E%3Cbr%3E%E3%81%93%E3%81%A9%E3%82%82%E3%81%AE%E6%97%A5%E3%82%92%E8%A8%98%E5%BF%B5%E3%81%AB%E3%80%81%E3%83%97%E3%83%AC%E3%82%BC%E3%83%B3%E3%83%88%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3%E3%82%92%E5%AE%9F%E6%96%BD%EF%BC%81%3Cbr%3E%E6%8A%BD%E9%81%B8%E3%81%A710%E5%90%8D%E6%A7%98%E3%81%AB%E3%80%8C%E3%82%A8%E3%82%A4%E3%83%9F%E3%83%BC%E3%81%AE%E3%82%AD%E3%83%A3%E3%83%A9%E3%82%AF%E3%82%BF%E3%83%BC%E3%82%AB%E3%83%BC%E3%83%89%20x%201%E3%80%8D%EF%BC%81%3Cbr%3E%E5%BD%93%E9%81%B8%E8%80%85%E3%81%AB%E3%81%AFDM%E3%81%8C%E5%B1%8A%E3%81%8D%E3%81%BE%E3%81%99%3Cbr%3E%3Cbr%3E%E5%8F%82%E5%8A%A0%E6%96%B9%E6%B3%95%3Cbr%3E1%E2%83%A3%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FSlimeLegion_jp%3Fref_src%3Dtwsrc%255Etfw%22%3E%40SlimeLegion_jp%3C%2Fa%3E%20%E3%82%92%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%3Cbr%3E2%E2%83%A3%20%E3%81%93%E3%81%AE%E6%8A%95%E7%A8%BF%E3%82%92RT%3Cbr%3E%E7%B7%A0%E5%88%87%E3%81%AF5%E6%9C%8812%E6%97%A5(%E9%87%91)%2011%3A59%3Cbr%3E%3Cbr%3E%E3%81%9C%E3%81%B2%E5%8F%82%E5%8A%A0%E3%81%97%E3%81%A6%E3%81%BF%E3%81%A6%E3%81%8F%E3%81%A0%E3%81%95%E3%81%84%EF%BC%81%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Fhashtag%2F%25E3%2582%25B9%25E3%2583%25A9%25E3%2582%25A4%25E3%2583%25A0%25E8%25BB%258D%25E5%259B%25A3%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%A0%E8%BB%8D%E5%9B%A3%3C%2Fa%3E%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FG5r9aIaDlh%22%3Epic.twitter.com%2FG5r9aIaDlh%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20%E3%80%90%E5%85%AC%E5%BC%8F%E3%80%91%E3%82%B9%E3%83%A9%E3%82%A4%E3%83%A0%E8%BB%8D%E5%9B%A3%20(%40SlimeLegion_jp)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FSlimeLegion_jp%2Fstatus%2F1654320015859130368%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%205%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3Eスマホゲームのスライム軍団の公式Xアカウントでは、プレゼントキャンペーンとしてゲームで使えるキャラクターカードをプレゼントしました。ゲームを攻略するのに必要なキャラクターをプレゼントにしており、プレイしている人が参加したくなる内容です。2023年5月時点でゲームをリリースしてから1ヶ月程度なのもあり、リツイート数は多くありませんが、2024年4月時点で1周年となり人気ゲームのひとつとなっています。4.マルシマ【Instagram】%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCc_U_gkvtt0%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCc_U_gkvtt0%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.8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【2024年最新】SNSキャンペーン成功事例18選！手法や実施する4つのコツを解説